Chicago Equestrian - News, Events, Contacts and Marketing Services

March Madness and the End of Winter Circuits

March Madness - and the end of Winter Circuits

- Social Media Client of the Month
- M4E's Pick of the Month
- Caelinn Leahy our February Pick of the Month in the news 
- Galway Farm
- Burnett Farms
- Red Coat Farm/Gold Run Show Jumpers
 - Amy Rogus Farm and Ag For Sale Properties

- Brookwood Farm/Glory Days Farm/ George Morris
Social Media Client of the Month:             
Telluride/ Diane Carney         

While traveling and juggling the many different projects Diane Carney is involved in, she consistently posts to both her personal Facebook page and her Telluride business page. She shares educational and historic videos, victories and news regarding her clients as well as her locations across the country. Want to know where she is? Check her social media pages! She also keeps an updated website, developed and maintained by Marketing4Equestrians! 


Caelinn Leahy Receives Series Award at WEF

Caelinn Leahy, 17, of Maple Park, Illinois, was recognized as the overall series winner of the WEF circuit for U25 (under 25) riders in the 7-year-olds during the Developing Young Jumper Series at the Winter Equestrian Festival in Wellington, Florida. Leahy rode her Dutch Warmblood mare named Happiness to multiple fault free rounds during the circuit, which began in January. The talented young rider finished the series in the top 18 of the Developing 7-year-old Jumper division, competing against over 60 horse and rider combinations with riders from all over the world, including her trainer, Steve Schaefer of Maple Park, who finished the series in 7th place with Elano, also a Dutch Warmblood. 
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Burnett Farms Makes the Most Out of Winter

Burnett Farms made the most out of the unusually cold winter by collecting blue ribbons to add to the tack room banner.  Trainer Michael Burnett and riders from Burnett Farms in Lebanon, Indiana, stayed warm by showing at the gorgeous, heated World Equestrian Center (WEC) in Wilmington, Ohio followed by a few sunny weeks at the Winter Equestrian Festival (WEF) in Wellington, Florida. 
Burnett knocked it out of the park with two back to back wins on his grand prix horse, Iron, in the $7,500 Futures Prix in Ohio. The pair also topped the leader board at WEF in the 1.30m jumpers out of 90 entries with the legendary George Morris heading to the ring with Burnett.
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Galway Farm Celebrates Success at WEF 

Galway Farm of Long Grove, Illinois, is celebrating some great success at the Winter Equestrian Festival (WEF) in Wellington, Florida, while enjoying a break from the grueling Chicago winter.  Previously, trainers Lorrie Canady and Molly McAdow spent some of the winter in Ocala, but this year decided to head to Wellington for a change and it has worked out perfectly for the team.
 “I think it’s been great to come to some tough competition and perform well,” said Canady. “It’s a great experience for everyone to be here and watch Olympians ride and to be in the mix of top hunters and equitation riders. It’s great motivation for our riders to see that and know that they can set higher goals for their own riding.”
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Dream of the Possibilities

Amy Rogus
 Broker / Realtor        
 (815) 210-8633

My Buyers love that I know the different disciplines and levels of riding so I can fit their needs with the amenities an equine property has to offer.  My Sellers appreciated how I tap into different equine organizations in order to market their property to all kinds of horse people.  I am committed to giving you exceptional service and a great experience.  I am happy to have a great company like Century 21 and my C21 Affiliated franchise behind me.

Read More to see the great farm and ag properties Amy Rogus offers!
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Lisa Goldman-Smolen Heats Up the Winter
Trainers Lisa Goldman-Smolen and Mary Goldman of Red Coat Farm/Gold Run Show Jumpers in Hawthorn Woods, Illinois, wrapped up a great winter season of showing while heating up the competition along the way. The group started in January at the World Equestrian Center (WEC) with great success, then headed to Ocala, Florida for some fun in the sun! Claiming victory at the WEC, Goldman-Smolen won the exciting $25,000 WEC Grand Prix onBarbara Disko’s Sovereign, bringing crowds to their feet. She also won the $7,500 Futures Prix on her Bengtsson VDL with a blazing jump-off during week 5. Goldman-Smolen was second in the Welcome Stake aboard the tiny but mighty 15 hand Bengtsson VDL as well.
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George Morris at Brookwood Glory Days Farm

Select riders had the opportunity to have Tuesday lessons with the legendary George H. Morris thanks to coordinator Diane Carney and gracious hosts Rush Weeden of Brookwood Farm and the Glory Days Farm. Those who took advantage of the education had the chance to jump in the derby field and school the open water. 

Morris annually conducts a clinic Thanksgiving weekend at Brookwood Farm's home base in Antioch, Illinois. Auditors are welcome to watch as Morris teaches and demonstrates horsemanship and basic riding concepts.

See our special events page for more information.
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M4E's Pick of the Month:           
Heidi Schaefer - Bellis Show Jumping 

Heidi Schaefer and her Caladesi are  M4E's
Pick of the Month.

The pair were unbeatable in the Adult Jumpers at WEF, winning the 
$10,000 NAL/WIHS Adult Amateur Classic weeks, 2,4,6, and 9! The duo earned the championship weeks 2 and 9 and  the Adult Jumpers 36+ Circuit Championship! Daughter Caelinn Leahy may have made the Chicago Tribune last week, but Schaefer earned our Pick of the Month! Congratulations Heidi Schaefer!

In the Know - Equine Marketing 101

How to get the most from your marketing - BUDGET!

Setting aside money for marketing is usually at the bottom of the list along with cleaning out the blanket storage! Clients often say, "I tried marketing but I didn't get any response."  

Figure out how your marketing looks to you. Do you want to budget money to sponsor an event you love, run ads in programs for big horse shows, buy press or an article or just boost your social media once in awhile?  Saddle pads, jackets, shirts, hats and  tackroom banners also count as marketing when you add your logo. The more your name is out there, the more often a new client will think of you when they want to do business. Exposure is key and costs money so when you are planning out your expenses, don't forget to add in some self promotion money! 

If you aren't good at it and can't make time, hire someone who can, just as you hire a farrier or an accountant and stick with what you're good at. Need more tips? Give us a call!   262-391-6630
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